Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

DECEMBER 26, 2016

The homepage generates Trending Stories in real time as they are happening, which PR teams can help use to optimize rapid response opportunities. They can also use Google Trends to help dictate the timeline within their pitch calendars. Think with Google is the most comprehensive of the three Google subsites we’ve outlined. Casey Egan.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. But developing research and generating data that media find worthwhile is easier said than done. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Perhaps it’s our agency’s data. For training videos and webinars. For classes and instruction. Try The Demo Account Today!

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? Make yourself present and be an active member of your industry. Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation. for example, has ongoing contributors).

How To 89

How To Case Study Conference Web 89