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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. But developing research and generating data that media find worthwhile is easier said than done. Don’t make research a sales pitch. This is a mistake.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Not as much as you’d think.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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The secret to becoming a trusted PR professional

Shift Communications

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. Comment on their stuff.