Remove Data-Driven PR Remove Measurement Remove Pitching Remove Publicity

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How do you make the most of that data?

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

Reenergizing the PR Planning Process

Shift Communications

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate themselves from their competitors, to more readily available data sets.

Data 95

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. Press releases are one of the more common techniques in public relations.

Tips to improve your research for PR programs

Media Bullseye

Research is a big part of doing public relations work properly, across virtually every practice of PR. Research is also critical to conducting good measurement. This information will help guide how you tailor your pitch. Data-Driven PR Monitoring Public Relations Feature

SHIFT Archives: The Best of Q3 2015

Shift Communications

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. What Facebook Dislikes Could Mean for Data-Driven Marketers.

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. I was already starting to see the need to integrate our traditional PR practices with marketing tech.

How to get crucial data from your media list

PR Daily

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one. Standardize the data.

Data 157

How to Plan for 2017 With PR Analytics

TrendKite

2017 is already off to a flying start and we are getting lots of questions from PR pros and agencies about which metrics and KPI's they need to optimize their PR plans. We thought it would be worth sharing an outline for a data-driven PR strategy leveraging advanced analytics that will help you get exceptional results. Once you’ve identified the mentions that moved the SEO needle, you can target those publications with more pitches. PR Strategy