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PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage

Prowly

The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […].

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PR Episodes: Our Biggest Takeaways from PR Experts

Prowly

We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […] The post PR Episodes: Our Biggest Takeaways from PR Experts appeared first on Prowly Magazine.

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Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Instead, we use data to identify how, where and why that piece of coverage ought to be promoted (using media buying dollars), in those avenues where the clients’ most-likely prospects are hanging out.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

To stay ahead of the curve, companies should subscribe to industry newsletters and magazines, attend events , and engage with their customers. By leveraging data analytics, PR professionals can gain insights into customer needs and behaviour, track the success of their campaigns, and identify key performance indicators.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc.

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