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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? In particular, short form videos are booming in PR trends. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Get to know them! Senior Marketing Analyst.