Data-Driven PR Leadership Publicity Technology 
Cision
MAY 9, 2016
You need to do more than find data; you need to find the right data. And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. That’s what data and analytics allow you to do. Luckily, there is technology and tools that can do it for you.
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Today, PR strategy is often informed by data insights.
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Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e.,
Shift Communications
MARCH 19, 2015
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. This is a core challenge of data-driven PR.
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e.,
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
It’s pull marketing to promote a sense of thought leadership. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. The post 3 Best Practices For Using Data In B2B PR appeared first on Crenshaw Communications. Focus on the findings instead.
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