ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. Today, companies expect more from their PR departments.

Trends 97

Trends Brand Branding Analytics 97

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. This helps you measure how a campaign or individual piece of content performs. Want to know more?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

SEPTEMBER 13, 2017

Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The biggest benefit of utilizing digital PR is that companies can keep track of the performance of their PR efforts in digital spaces through their SEO strategies too.

Trends 88

Trends Data SEO Consumer 88