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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Website Traffic: Visitor numbers and behavior post-PR activities. ROI: Financial return compared to PR costs.

Trends 105
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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.