Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 22, 2017

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Every new channel reduces the friction needed for consumers to get what they want. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Outdoors and environmentalists have crossed the average of 140 characters, taking greater advantage of the space. Who’s the most verbose?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 28, 2018

We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.

Storytelling 149

Storytelling Data Survey Financial 149