Shift Communications

NOVEMBER 7, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 157

Data-Driven PR Data Pitching Google 157

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

AUGUST 9, 2017

A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

Newsfile

JANUARY 30, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Get to know them! Senior Marketing Analyst.

Marketing 60

Marketing Data-Driven PR Analytics Training 60