Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 2, 2015

There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Search Engine Land. Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

SEPTEMBER 18, 2017

Example: Matching Search Intent to PR. Suppose we looked at a very common data source: search engine data. Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior.

Analytics 132

Analytics Data-Driven PR Data Software 132