Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Data-Driven PR Data Construction Analysis 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Data-Driven PR Tools Training Data 212

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. The post Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Data-Driven PR Analytics Google Data 60

The Proactive Report

DECEMBER 27, 2017

However, only 31% have a documented strategy. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. Content strategy. What does it take to deliver an effective content strategy?

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Trends Data-Driven PR Data System 124

Shift Communications

SEPTEMBER 12, 2017

Too much detail , and our data will not form accurate predictions from overfitting or flat-out crashing our software due to size. To prepare for predictive analytics, we must choose our data carefully. Sources of Great Data for Predictive PR. So, what data fits the mold for the above criteria?

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Analytics Software Data System 92

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189