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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 148
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The Importance of Executive Brand Situational Awareness

Cision

Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations. Customer service can inform you as to what issues are coming up again and again.

Brand 231
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133
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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. PR’s Value in Revenue Creation.

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Beyond PR - Untitled Article

Beyond PR

Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations. Customer service can inform you as to what issues are coming up again and again.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60