Remove Customer Service Remove Reputation Remove Small Business Remove Social Media

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. Make your customers happy by revving up customer service and customer interactions.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Social Media Zoom Factor.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have created a product or service that none or few have yet to pay you for.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. But when it comes to most types of reputation crises, they are decidedly unwelcome. For a startup or small business, a sudden wave of negative coverage can be fatal. How To Spot The Most Dangerous Reputation Threats.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have created a product or service that none or few have yet to pay you for.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. Let's talk about some specific ways in which you can ignite positive word of mouth and use it to spark further customers.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. They regularly share their expertise and insights with their social media audience. Why Follow B2B Marketers on Social Media? Follow her to up your social media game.

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Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

The application is available through the tech giants’ marketplaces, and social media users are lambasting the companies for their involvement—and tacit condoning of women’s oppression. Your reputation is tied to your product line. The news has sparked outrage on social media.

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4 Ways PR Is More Than Media Relations

Waxing UnLyrical

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products.

More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. Crown Your Customer King. But what if that customer calls and tells you they hate your website?

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing.

PR Basics Based on Principles will Never Change

PR Fuel

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. How much do we forget this when a crisis happens to our company or business? We think we know exactly what our customers want, but sometimes, we’re wrong. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Let the media know. Collaborate With Your Customers.

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