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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Case in point: Brands like Microsoft that use Reddit as a customer service channel. 300M users.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur).

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

Second, despite all the negativity around social right now, brands still have two big reasons to use it: customer service and innovation. This is what they’ve essentially done on Reddit. Build and facilitate a community of Xbox users who will answer customer questions for them ! I mean, just ask Microsoft.

Viral 98
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What I learned from Buffer’s 2019 State of Social Report

Communications Conversations

After all, channels like Reddit and Nextdoor didn’t even show up on this list! The way I see it, “brand engagement” now equals customer service as many brands staff channels like Facebook and Twitter with customer service teams. 6: Still confused by marketers’ approach to engagement.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Del Colle is the first woman to earn that title in the 130-year old company.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. All the searches are real-time.

Tools 157