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The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

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Paid vs organic social – what’s the difference?

Prohibition

provide customer service to their clients. You may think of organic content as anything you post on social media sites such as Twitter and Facebook, as well as everything you pin on Pinterest. For instance, brands leverage organic social to: develop their style and tone of voice. It serves as the fuel for community involvement.

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Social care (customer service). Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Product research.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).