Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow
Sword and the Script
NOVEMBER 19, 2019
The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. 1) How did you get into marketing? .
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