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Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Here’s how Wikipedia defines reputation management: Reputation management refers to influencing and controlling an individual's or business's reputation. How you are initially viewed online is critical to your organization’s image, but your reputation crosses many other parts of your business.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Today, when you mention reputation management, most people equate it with “online” reputation management and the act of trying to manipulate search results by pushing down, burying or suppressing negative content and links.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. Cryptocurrency had a great year in 2017, breaking through the $10,000 price barrier and throwing off some of its shady reputation. That’s because 2017 brought a pile-up of hits to its reputation.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. How often does the Financial Times write stories about itself?

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

She has helped many businesses with their social media and customer service strategies, including such such well-known companies as NASA, IBM, and American Express. Follow her to get insights into social media and customer service. Not only is she a regular contributor to her blog, Spin Sucks , but she has also authored a highly acclaimed book, Spin Sucks: Communication and Reputation Management in the Digital Age.

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How Do I Handle Negative Online Reviews?

Critical Mention

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated.

Five Ways Social Media Makes your Planning Process More Strategic


You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Uncategorized public relations Social Media strategic planning strategy Technology

Marketing health care in a time of uncertainty

PR Daily

Whether Obamacare is repealed, replaced or revised, it’s safe to assume any health care law will continue to advance two trends: Consumers will shoulder an increasing financial burden for their portion of health care costs (primarily as the result of high-deductible health plans). Providers will have to focus on value-based compensation vs. volume-based compensation, i.e., pay for performance instead of fee for service.

#SMWChicago Recaps: Social Intelligence, Evolving Media & More


Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Reputation as a destination for inspiration. There is size to their audience; they do have a financial force; and lastly, there is diversity to diversity. .

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Your audience with the public

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. The result is pointless at best and a reputational issue at worst. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead of listening like a good friend they shout about their latest products or services. They are using it to build relationships and reputation.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. “I’ve That’s what good customer service is,” Huey explained. “I

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Good morning, communicators: The Ad Council developed several public service announcements in partnership with the Centers for Disease Control and Prevention, U.S. Read about our plans to limit customers in stores and continue to reinforce social and physical distancing.

Top 50 PR, Marketing & Social Media Podcasters to Follow


A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. Digital multimedia has evolved yet again.