Why PR pros must own reputation management
DECEMBER 12, 2016
“Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Here’s how Wikipedia defines reputation management: Reputation management refers to influencing and controlling an individual's or business's reputation. How you are initially viewed online is critical to your organization’s image, but your reputation crosses many other parts of your business.