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Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Online reputation is more than search results. Though this is an online review, it’s not a customer service issue.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. We need to take back reputation management.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Talkwalker has introduced a new feature it’s calling Customer Data +.

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Five Ways Social Media Makes your Planning Process More Strategic


You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

She has helped many businesses with their social media and customer service strategies, including such such well-known companies as NASA, IBM, and American Express. Follow her to get insights into social media and customer service. Not only is she a regular contributor to her blog, Spin Sucks , but she has also authored a highly acclaimed book, Spin Sucks: Communication and Reputation Management in the Digital Age.

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How Do I Handle Negative Online Reviews?

Critical Mention

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated.

#SMWChicago Recaps: Social Intelligence, Evolving Media & More


Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives.

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Your audience with the public

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. The result is pointless at best and a reputational issue at worst. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead of listening like a good friend they shout about their latest products or services. They are using it to build relationships and reputation.

Top 50 PR, Marketing & Social Media Podcasters to Follow


A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. Digital multimedia has evolved yet again.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. “I’ve That’s what good customer service is,” Huey explained. “I