Remove Customer Service Remove Employee Remove Storytelling Remove Viral
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202
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Be Human: 4 Lessons From xPotomac 2015

Cision

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120