Remove Customer Service Remove Employee Remove Small Business Remove Social Media

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. After you have provided enough information and have uploaded company images, the next important thing to do on social media is interact.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Social Media Zoom Factor.

5 social media hurdles PR pros can overcome

PR Daily

Though social media campaigns can sometimes feel like a sprint, PR pros working on digital platforms know it’s much more like a marathon—one that comes with several hurdles to clear. Lack of customer service. Not enough time to devote to social media.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Though customer satisfaction matters, how we measure public sentiment and its effect on sales seems to be inherently flawed. McDonald’s frequently ranks near the bottom for customer satisfaction surveys but tops the list in sales figures. SOCIAL BUZZ.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. Let's talk about some specific ways in which you can ignite positive word of mouth and use it to spark further customers.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Stories of your customers. Your employees. The business owner.

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Email – Forgotten Communication Powerhouse

PR Fuel

But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

PR Basics Based on Principles will Never Change

PR Fuel

How much do we forget this when a crisis happens to our company or business? We think we know exactly what our customers want, but sometimes, we’re wrong. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why. Let the media know.

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