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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 3) Emotional connection with customers. “I 5) Alignment of marketing and customer success. “A

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees.

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Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

In fact, according to the Chatter Matters: 2018 Word of Mouth Report , 83% of Americans said that they were more likely to purchase a product or service if it was recommended by a friend or family member. Nothing builds a customer-company relationship faster or more solidly than trust.

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Understanding the market for social media and web listening tools

Stephen Waddington

According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management. The technology is stuck firmly in public relations and marketing departments as a reputation and marketing insight tool. A typical product offer includes social listening, audience analysis, an API service, and a visualisation dashboard.

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Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

PR Daily

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more. The organizations were chosen based on several elements that boost both their reputations and bottom lines.

Expert interview – Scott Guthrie on PR in the Digital Age


We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. It allows brands to be able to speak directly with their customers or wider — with their publics. From customer service to HR, from the C-suite to logistics. The vehicle shaping messages has altered from newspapers, television and radio to include social media influencers. Should PR play an active role in driving employee advocacy?

Top 50 PR, Marketing & Social Media Podcasters to Follow


is for entrepreneurs and startups who want to be big – not by creating and selling more products and services – but by developing a loyal audience through remarkable content. A show about communicating with clients, prospects and employees – in person, in print and online.

Relations with customers and prospects

PR Conversations

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today.

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