Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Customer Service. Team Story. Freberg has presented at several U.S.

Customer Service 40

Customer Service Employee Internal International 40

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Detailed briefing here. Meltwater improves sentiment analysis.

Data 87

Data Enterprise Survey Instagram 87

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Remember, a crisis management blueprint is a dynamic document. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

NOVEMBER 22, 2022

Within businesses trying to delight customers and solve for the needs listed above, we often see challenges with awareness, alignment, communication, targeting, and more. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Let’s break it down.

Internal 80

Internal International Meeting Leadership 80

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? This process involves documenting all of the risks to your business, estimating their likelihood and impact, and creating a plan to mitigate them. The plan should also include internal and external stakeholders. and while that may be true, the risk is always there.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

DECEMBER 20, 2018

The alignment of business and marketing goals results in more realistic goal setting, defined budgets (internal and agency costs) and timelines. What’s our customer service like? If we gain more business, will customer service rates suffer? How can we market it? What’s our tolerance for risk?

Marketing 57

Marketing Customer Service Technology Strategy 57

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Personnel in charge of security. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy. A model for success.

Leadership 93

Leadership Brand Branding How To 93

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Customer service team. From HubSpot ( @HubSpot ): “Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Customer testimonials. Research team.

Marketing 40

Marketing Comparison Internal International 40

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Journalistics

MARCH 24, 2015

You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. You need a central repository for all documents, images, videos and such – this will save an incredible amount of time over the course of your program execution.

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Certain call center messaging and social media posts are shown to increase customer loyalty, and even identify new pain points that could be productized.

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164