Remove Customer Service Remove Document Remove Ethics Remove Leadership
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Gender diversity in PR is an issue as old as the industry itself 3. Representing the public that we serve 4.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 11 Leadership becomes social. With more than 1.3

Publicity 164