Why and how PR pros should adopt the PESO model
JANUARY 10, 2019
” PR is marketing and sales and customer service. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. This article originally appeared on PR Daily in January of 2018.