Why and how PR pros should adopt the PESO model

PR Daily

” PR is marketing and sales and customer service. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. This article originally appeared on PR Daily in January of 2018.

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Why and how PR pros should adopt the PESO model

PR Daily

PR is marketing and sales and customer service. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant.

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