Remove Crisis Remove Reputation Remove Storytelling Remove Viral
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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

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#14: What happens when influence outshines advertising?

NewsWhip

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Steve Barrett: We’ve all seen those go viral haven’t we? We heard that old cliché about getting a seat at the table and having the ear of the CEO. Chris Lynch: Yeah, right.

Media 202
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral. read more. #18:

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? ABC takes a stand .

Fashion 255
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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. How are you looking at the data?

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