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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

She shared her dilemma on TikTok, where it quickly went viral: @im_d_ollady Stiff where????? Here are three lessons you can take away from this viral incident: 1. Gorilla Glue was thrust into the spotlight after Brown’s videos went viral, issuing this statement on Feb.

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4 proactive steps for preserving brand reputation

PR Daily

RELATED: Showcase your crisis comms work ]. When asked what they thought would most damage their reputations, company leaders pointed to racial injustice, sex or gender discrimination and financial improprieties. Do you know what skeletons are luring in your organizations’ closets?

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RyanAir fires crew over viral fake photo

PR Daily

The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October. The company sacked six employees involved in taking the photo, alleging they had harmed the airline’s reputation. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. The stranded crew, in a gesture of protest, took a photo that immediately became viral.

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5 ways to overcome a reputational crisis

PR Daily

Oh, Lehigh University had seen viral stories before, as when a student dressed as a Teletubby broke into an apartment, raided the fridge, and dumped Chinese food into his “man purse.”. But until the college experienced a yearlong whirlwind of bad news and a federal civil rights investigation, it hadn’t really felt the trauma of full reputational crisis. The crisis didn’t seem like much of a threat to Lehigh at first.

How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. Boston public safety officials mistook—for explosive devices—battery-powered LED placards depicting those characters. We had caused the wrong kind of viral sensation. Shortly after hearing “That’s us,” our crisis team kicked into gear.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses. Its deft handling of the mishap kept things in perspective, and it was a public relations win.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications.

5 Things You Should Never Hear a PR Person Say

Garrett Public Relations

Working in public relations, you know you’ll face some challenges. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. The post 5 Things You Should Never Hear a PR Person Say appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. One stumbling block is the preconceived ideas people seem to have about PR practitioners.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.”

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management. Boeing’s reputation dinged by internal emails.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

It’s crucial that external stakeholders are engaged before any new user features go public. Communicators should take note that, while celebrity spokespeople and influencers can be a powerful megaphone for your brand during a crisis, the relationship must flow both ways.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Like most, our LT Public Relations team has been appalled by this week’s actions (or lack of actions) by United Airlines in the wake of the many blunders. CRISIS IDENTIFICATION PROCESS.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

United, Boeing and the FAA turn to Twitter after flight crisis. Videos of the crisis quickly made the rounds on social media: Terrifying video shows an engine of United Airlines flight 328 on fire. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Read on for three tips to turn a social media crisis into a PR win. The first step is to identify exactly where and how the crisis started.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. By avoiding responses, organizations risk having their workplace’s dirty laundry put on display for all to see, sending shockwaves through the internal culture and tarnishing its public reputation. How can you better engage your employees to avoid a PR crisis?

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McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more. CRISIS LEADERSHIP NETWORK.

3 ways PR pros can weather a crisis and come out on top

PR Daily

When handled the right way, an outstanding crisis response can repair lost trust, diminish skepticism and bolster the organization’s image for what lies ahead. In his current role, along with his former executive positions with DraftKings, Visa and Pacific Gas & Electric Company, he also has gained many lessons for how to handle a crisis. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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Putting the public in public relations: PR is everyone’s job

Media Bullseye

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. Small issues—like a squashed burger or fast food that doesn’t quite look like the promotional pictures—might elicit a chuckle or two and receive some level of viral attention, but they are unlikely to rise to a level of even minor crisis. It’s easy to critique a company’s handling of any given situation that makes it into the public eye.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming.

Keeping Cool: 7 Tips for Crisis Management

RH Strategic

In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. By moving quickly, a PR team can protect a company’s reputation and prevent headlines that damage a bottom line. The post Keeping Cool: 7 Tips for Crisis Management appeared first on RH Strategic. PR Best Practices best practices crisis public relations tips

How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside. Today’s empowered and entitled public. Fleeting public attention.

5 powerful PR trends for 2021

Doctor Spin

From a public relations perspective, I think next year is going to be exciting — and in many ways rough as we’ll continue to struggle with the effects of the Covid-19 pandemic. Reputation management. Which are the five main PR trends for 2021?

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. But for public relations and crisis experts, United’s immediate response was also troubling. It’s hard to put a price tag on reputation.

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. The truth is that no matter where a crisis originates, it will end up online and online includes, but is not limited to, social media.

How to quash fake news with a crisis communications plan

PR Daily

Although this is an extreme case of fake news gone viral, it raises the question: What if you or your company becomes a fake news target? Do you have a crisis communications strategy in place to fend it off? RELATED : Keep your cool in a crisis with these tips.]. You might also think you shouldn’t say anything publicly, in case you take the issue to court later. Unfortunately, even if you eventually prevail in court, your reputation could be irreparably damaged.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #1: Partner with a public relations/communications firm.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Judge Thad Balkman ruled that J&J broke Oklahoma’s public nuisance laws through its opioid marketing tactics, and the judge levied a $575 million ruling against the company. The BBC reported : Sabrina Strong, the lawyer representing Johnson & Johnson, said: “We have sympathy for all who suffer from substance abuse, but Johnson & Johnson did not cause the opioid abuse crisis here in Oklahoma, or anywhere in this country. of Alberta’s visibility—and reputation.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

5 tips to get you through a crisis using social media

Presspage

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. Newsroom,SaaS,PressPage,Blog,crisis

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. This was the right decision — but it’s a better crisis practice to communicate these types of executive decisions in real-time, proactively heading off criticisms and moving the popular conversation forward.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.”

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T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Whether the procedure’s timing is a coincidence or in response to the report, the move underlines the importance of culture and adherence to rules as a foundation of reputation management. Why it’s important: It’s a risky move to embrace the adage, “Any publicity is good publicity.”

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? positive, neutral or negative) and prioritized according to potential reputational impact. Lessons From a Very Public Break-Up.

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time.