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Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

The watch word, says CEO Mark Zuckerberg, is privacy. Instead of encouraging public posts, he said he would focus on private and encrypted communications, in which users message mostly smaller groups of people they know. Unlike publicly shared posts that are kept as users’ permanent records, the communications could also be deleted after a certain period of time. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ].

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. That was his story, and he was sticking to it, both in public statements and in discussions with regulators and pilot groups. For Burke, the fatal product tampering wasn’t an assault on the company or a supply chain issue; rather, it was a public health emergency. CC BY-SA 4.0.

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails made public through hacked correspondence made available by Wikileaks. The unauthorized disclosure of private information is particularly tricky in crisis management terms.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

United, Boeing and the FAA turn to Twitter after flight crisis. Videos of the crisis quickly made the rounds on social media: Terrifying video shows an engine of United Airlines flight 328 on fire. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse. RELATED: Showcase your crisis comms work ].

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

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Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Users instantly protested the new feature, saying that the ability to send messages to strangers created numerous privacy concerns and the potential for abuse. It’s crucial that external stakeholders are engaged before any new user features go public. CRISIS LEADERSHIP NETWORK.

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PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Sometimes it’s a struggle just to mitigate the damage in the days and weeks after a crisis blows up.

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6 tips for crisis comms strategy in the post-election period

PR Daily

Despite news from Pfizer that a vaccine might be on the horizon, the public health calculus for businesses hasn’t changed much. How can crisis communicators respond? All organizations need to go back to those fundamental values and build out their crisis response plans from there.

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Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

From safeguarding your organization against false negative reviews and defamation, to staying current with online privacy issues and laws, to keeping up with the different platforms and the various legal tactics required to protect the brand against reputation attacks; it’s an overwhelming task and many in-house counsel, having a long list of other daily duties and responsibilities, just don’t know where to begin or how to plan and prepare for these 24/7 risks.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. This is about putting the public back into public relations and the social back into social media.

Nintendo responds questionably in firing crisis

PR Daily

On its surface, this story exemplifies straightforward crisis management: Nintendo fires spokeswoman Alison Rapp because she reportedly had another job—moonlighting is against Nintendo’s corporate policy. Despite the organization’s attempt to manage its reputation, additional factors appear to be at play. RELATED: Keep your cool in a crisis with these 13 tips.

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. Fortunately for Google – and maybe unfortunately for the American public – the hearing’s headlines and video bites were largely about the tech illiteracy of the Committee members.

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Fake news about brands — a new era of reputation management

PR in High Definition

Fake news has already caused havoc in the political sphere and causes reputational damage. Squashing fake news is much like reacting to a crisis for your brand. If you have access to a media database like Gorkana, you can use that to check the legitimacy of a publication. Some fake news websites will even say they’re a fake news publication in the privacy and T&Cs section. There was a time when fake news only affected politics and candidates in elections.

Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Moreover, the public has grown exasperated over the situation.

A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

The Hoffman Agency

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes. Some China-based companies don’t value privacy and security — we are focused on changing this stigma.

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I enjoy the adrenaline rush of crisis communications. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way.

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New Fronts in Crisis Management

Flatiron Communications

I was surprised by just how little public attention was given to office supplies chain Staples after President Obama “shamed” its management during a recent interview with Buzzfeed’s Ben Smith. There was a day not too long ago when a growing media storm served as the primary catalyst to spur a company’s crisis team into action. A string of bad stories in and of itself literally defined a crisis.

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” The first rule for any online crisis ?

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

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Why we should stop pretending virtual meetings are working—and how to fix them

PR Daily

Safeguard your reputation by ensuring that your content delivers something of value. Practice is a great antidote for fear of virtual public speaking, as it is for the physical stage. The novelty of the Zoom meeting has long-since evaporated.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation.

5 Strategies to Prevent Security Breaches

Reputation Us

Limiting your hospital’s vulnerability to a loss of security and reputation. ” Remembering Your Reputation. Meanwhile, “Healthcare executives must consider another potent, and often more far-reaching risk of suffering a mega-breach,” explains Casey Boggs, president of LT Public Relations, a communications firm that specializes in healthcare, legal and crisis communications. 5 Strategies to Prevent Security Breaches.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Here are today’s top stories: Twitter fined for breaching EU privacy law. The social media platform was slapped with a fine from European Union’s privacy law, GDPR—the first for a United States company in a “cross-border case” in the two and half years the law has been established.

A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

Though CEO Jeff Bezos has fired back at the president in pre-election social showdowns , he abstained from a public kerfuffle. Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. If a company speaks before it has all the information, it risks inflaming the crisis, or, worse, inviting legal liability. PR Fish Bowl public relations crisis communications reputation management strategic silence

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I enjoy the adrenaline rush of crisis communications. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

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Why Marketing Pros Should Care About the Dark Web

David PR Group

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. Security breaches, which can bring major reputational hits, should not just be the concern of big-name retailers, online sites like Ashley Madison or political entities like the Democratic National Committee.

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GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

It’s especially important to revisit these rules and guidelines during times of political and social unrest, to not only avoid issues such as wrongful termination, but also to better protect your organization’s reputation and image. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. What’s your crisis PR background?

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

Why you should care: The success of Barbie’s new looks show that diversity and inclusion efforts aren’t only good for your organization’s reputation: They can also boost your bottom line. for our Speechwriting & Public Affairs Conference ].

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. CRISIS DAILY NEWSLETTER.

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

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Should the U.S. have Google’s “Right to be Forgotten” too?

David PR Group

Public records, alleged defamation and bona fide news stories are unlikely to be removed.” ” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. We probably say no because she’s a public figure and famous. In the meantime, you are still stuck calling those of us in reputation management to help with your online issues.