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The nuances of a public apology

Doctor Spin

From a public relations perspective, public apologies are fascinating. They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements. Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy.

Why it’s important to prepare for a PR crisis


Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Nowadays, it can all be done in the public domain.


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The nuances of a public apology

Doctor Spin

From a public relations perspective, public apologies are fascinating. They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements.

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Crisis-proof your business first. Appoint a crisis response leader.

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Follow these 8 steps to prepare for a crisis

PR Daily

Preserving your reputation is vital. Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. How, though do you shift mindsets and take the essential steps needed for effective crisis management?

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PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. It quotes Robert Swannell, chairman of Marks and Spencer saying discussion of social media definitely belongs in the boardroom.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Media training. Owned media/messaging. Media relations.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. Having a clear protocol in place when a crisis hits saves valuable time and allows practitioners to focus on the issue at hand. A good plan will identify a crisis team for making decisions and responding in an emergency situation. based public relations firm working with mission-driven clients.

Writing your crisis comms playbook: Free guide reveals key techniques

PR Daily

Your crisis could start with a data breach. That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. The guide, " How to Build a World-Class Crisis Communications Playbook ," details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. Find out who should be at the table, including public relations, investor relations and your security team.

Media Interview Skills: Why Silence Is Not Always Golden


Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. Media Training

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . But, are they a crisis? How to avoid a public relations crisis.

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” Be Ready For Social Media Backlash.

Follow these 8 steps to prepare for a crisis

PR Daily

Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. It begins with a mindset change—companywide—toward realizing that reputation is a crucial asset and a key consideration in every decision.

Nine ways to use public relations to grow your business.


Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? What does public relations do for your business?

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Take the time to develop a crisis communications plan.

The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #1: Partner with a public relations/communications firm.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.”

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3 ways MSNBC optimizes social media to handle crises

PR Daily

Consider these insights for protecting your organization’s reputation through a range of networks. Social media platforms are behind much of the ramped-up speed. To avoid a communications meltdown that can negatively affect (or permanently destroy) your organization’s reputation, it’s imperative that you’re prepared. Every organization should have a crisis plan,” says Errol Cockfield, senior vice president of communications for MSNBC.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. The future of social media community management is in-house.

Personal Versus Private in PR and Social Media


As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.

Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business


A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

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Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’

PR Daily

This might be accomplished by amplifying minority voices on your social media accounts or through strategic partnerships. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? They’re the most concerned with public perception, social responsibility, and community relations. ” The glare of media attention can burn if you’re not careful. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key.

The 20 Responsibilities of PR and What They Entail


Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Misguided media relations strategy. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Reputation management as the #1 perceived role of corporate communication.” .

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Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

Brown outlined several additional steps she was taking to address the crisis: I am sending a personal letter of apology on behalf of myself and FIT to model Amy LeFevre for what she experienced at the show. It’s not the only brand to go in search of earned media with similar marketing stunts.

12 Tips to Prepare Executives for Successful Media Interviews Blog

While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for media interviews.

PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). queen of crisis PR bears very little resemblance to PR folk we know, but the show seems less outlandish given today’s crazy political news cycle, and there are episodes rooted in realism…well, almost. Crenshaw Communications PR Fish Bowl public relations PR tech pr

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. But we in public relations do. A company crisis is looming.

When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Elon Musk also made waves with a self-inflicted PR crisis this week — this one on a more global scale. Crenshaw Communications imPRessions leadership public relations Elon Musk John Schnatter Papa John's PR

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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. Crenshaw Communications PR Fish Bowl public relations PR

2021 and the rise of identity economics

PR Daily

As businesses become more scrutinized in the wake of political turmoil, protecting your brand reputation requires adherence to these fundamental rules. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Develop a crisis response plan.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. After all, media relationships are a major part of the value we bring, no matter how many clients come and go. Plan ahead so both the primary AND backup spokespersons have the right media training, and don’t assume substitutions are okay.

7 times to turn down a media interview

PR Daily

I advise doing almost every media interview you're offered, but sometimes turning down an interview makes sense. You should not be the first party to announce a death before next of kin has been notified, but what if the media already announced the deceased person's name? In a reputational crisis, you might lose more by not divulging proprietary information. As in any crisis, you have to analyze all possibilities, including divulging competitive information.

5 tips for protecting your organization in 2018

PR Daily

There’s been a crisis,” the CEO shouts. It’s a public relations professional’s worst nightmare. PR pros can’t always prevent a crisis, but they can ensure they are prepared for one. Having a response plan allows companies to respond in a timely manner, a critical factor in today’s never-ending news cycle, where the speed at which a crisis can escalate is staggering. Create and update the crisis communications plan. Set up and review media monitoring.

The worst media disaster of February 2015

PR Daily

The moment I’m calling the worst media disaster of the month is Williams’ insufficient and glib on-air apology , which only added fuel to his reputational crisis (Williams reportedly later admitted to colleagues that he knew his apology was lame.) ?. If his reputation can recover sufficiently, he’d be great at it. Williams’ exaggerations also prompted other public figures to come under scrutiny last month.