Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Adherence to privacy regulations.”. Remote work.

Communications 121

Communications Crisis Internal International 121

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 191

Writing Communications Marketing B2B 191

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. I couldn’t wait to write this review of the book! Algorithm changes, impact of privacy, fake influence and buying likes, and many more topics were covered here. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 188

Marketing Content Marketing Data Social Media 188

Stephen Waddington

AUGUST 19, 2019

Personal relationships, privacy, social life, and timekeeping are all potential flash points. The only way to be a better writer is to read and write more. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. Align yourself to that outcome and measure yourself against that metric.

Comparison 102

Comparison Privacy Employee Construction 102