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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation.

4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. They will address the topic, “When social media goes ‘into the unknown’: Do’s and don’ts for savvy crisis response.”. “We How then to act in a crisis?

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

How Well Do You Know the New Rules of Crisis Management?


Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.

3 ways to help your executives thrive in the digital world

PR Daily

Anything from a speech to a tweet can go viral in minutes—for better or worse. The experts at the 2019 Leadership and Executive Communications Conference know how to help leaders navigate the treacherous online waters.

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During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. What did their reputation probably the most damage though was the fact that it was all needless.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro?

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs. Crisis Ready.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

The BBC reported : Sabrina Strong, the lawyer representing Johnson & Johnson, said: “We have sympathy for all who suffer from substance abuse, but Johnson & Johnson did not cause the opioid abuse crisis here in Oklahoma, or anywhere in this country.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. Photo by Foto Sushi on Unsplash.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. This was the right decision — but it’s a better crisis practice to communicate these types of executive decisions in real-time, proactively heading off criticisms and moving the popular conversation forward.

Why you should address the coronavirus with employees

PR Daily

By not communicating and engaging employees on sensitive matters like the coronavirus, companies could experience decreased productivity, increased costs, reputational risk and other performance challenges.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

As the NBA’s PR crisis with China intensifies, other organizations have entered the fray. Related reading: Hong Kong seeks to hire PR crisis firm—but finds no takers. McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich.

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WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

Bankruptcy for the Boy Scouts, HSBC to shed 35,000 jobs, and HQ Trivia shuts down

PR Daily

The news—along with how HQ Trivia’s hosts and creator have responded to its very public struggles—showcases how quickly a viral sensation can fall from grace, along with the benefits of transparency when appealing to consumers.

6 key occasions when your CEO should be the key spokesperson

PR Daily

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization. Being the steward of a company’s image and reputation comes with the job.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Seven Steps To A “Crisis-Proof” Brand.

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Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter

PR Daily

Why it matters: Though timing is crucial in a crisis communications strategy, withholding information about a wrongdoing, security breach or other mistake will not help you sustain stakeholder trust and rebuild your reputation. How blanket denials ruin your crisis response efforts.

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Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The bank has apologized and acknowledged that the incident has damaged its reputation. Why you should not avoid confrontation in a crisis.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Why it matters: Facebook continues to grapple with social media users’ mining its platform for news—and their having to weed out the rampant misinformation that’s tarnished the company’s reputation and eroded users’ trust.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The carmaker has struggled to defend how it operates after investigations into the leadership of Chairman Carlos Ghosn resulted in jail time for its former chief.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model


The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. A new era of crisis communication is upon us.

Behind the Headlines With Kathy Walsh


Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Featured Influencers behind the headlines crisis communications

War of Ideas: How to Fight and Win on the Social Media Front (Part 1)

Melissa Agnes

Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Crisis Management

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Why it’s Important to Monitor Trending Topics

Critical Mention

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral?

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Crisis or Reputation Management Campaign. Santa Fe Crisis, University of Texas Medical Branch. Thought Leadership Campaign. Thought Leadership of President Ronald A. Bank on It: A Thought Leadership Campaign for Rabobank, CBD Marketing with Rabobank.

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Major organizations can be shaken by a careless tweet or a viral customer complaint. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Reputation management as the #1 perceived role of corporate communication.” .

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Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Lynch will take over repairing the pizza chain’s reputation and brand image following racist comments that its former founder, John Schnatter, made during a conference call. Infographic: How to protect your online reputation.

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

PR Daily

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more. Report: CEOs taking a stand online can boost reputation and sales.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

Crisis or Reputation Management. Weather, Power and Fire: Managing Reputation in a Safety Crisis Situation, SaskPower. Thought Leadership Campaign. Ascension Thought Leadership Strategy, Ascension.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

Small issues—like a squashed burger or fast food that doesn’t quite look like the promotional pictures—might elicit a chuckle or two and receive some level of viral attention, but they are unlikely to rise to a level of even minor crisis.

IAB chief slams Trump’s social media EO, Google to use ‘page experience’ in search rankings, and Twitter rolls out scheduled tweets

PR Daily

The video is one of many ways Abbott is turning to celebrities to increase the reach for the the state’s crisis response. Consider how you can team up with influential social media users and public figures to expand the reach of your crisis messages. CRISIS LEADERSHIP BOARD.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. Instead, it’s best to “go dark” on social media after a national or global crisis, so your organization doesn’t appear insensitive.

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3 PR lessons from Pope Francis’ TED Talk

PR Daily

This can most recently be seen in United Airline’s PR crisis, which prompted the company to release a set of promises to itscustomers. The effect that one viral video (such as Kohl’s and “Chewbacca Mom”). It's an immediate illustration of what humility in leadership looks like.