Remove Crisis Remove Leadership Remove Publicity Remove Storytelling
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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller.

Crisis 464
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

It is no surprise that demand for public relations roles is booming. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Organisational leaders, for their part, recognised that they would be defined by the crisis.

Publicity 199
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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170
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How to Make your Messaging Stick

Onclusive

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370
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The 22 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195
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Why Now Is the Time for Content Marketing

PRSay

The world is dealing with a pandemic, a public health crisis that has disrupted every industry. It’s also an opportune moment to work on thought leadership in your content marketing, which involves using your own experts and their talents and experience to develop credibility and trust with your audience.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership. Crisis Communications.

Training 370