Why Public Relations Is King During A Crisis


The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications. The post Why Public Relations Is King During A Crisis appeared first on Onclusive.

Leadership: Humility as Antidote to Arrogance

PR Expanded

Arrogance is a particularly toxic element of leadership. One of the common patterns of poor leadership and of mishandled crises is what crisis guru Jim Lukaszewski calls “ testosterosis ,” a condition that isn’t gender specific. This expression of humility, this acknowledgement of his initial failure, this apology and acknowledgment of the rightness of the sergeant’s admonition, is an extraordinary demonstration of leadership. Crisis Guest Post Leadership PR 2.0


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Ragan launches The Crisis Leadership Board

PR Daily

As the world is faced with a public health crisis of epic proportions, communications and human resource leaders find themselves in need of practical, real-time advice, best practices, sharing, networking and training for themselves and their teams. Ragan Communications’ new Crisis Leadership Board is designed for executives and their teams who must respond swiftly and effectively when a critical event impacts their employees, customers and brand reputation.

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. With social distancing in place, it was now necessary for all but rare exceptions, and for public relations professionals, this meant training clients to make skype interviews interesting.

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Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. Video is not always the best way to get out a leadership message, and it can backfire if your executive is uncomfortable in front of the camera. She’s what you want for a leadership video, but that doesn’t mean it’s easy.

3 ‘firefighting’ lessons for public affairs pros

PR Daily

Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference. Public affairs pros need to prepare the same way.”. “It’s

Trust crisis: 5 changes you must embrace for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Build your own platform for thought leadership. Liz Cies is vice president of public relations for Idea Grove , a unified PR and marketing agency based in Dallas.

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How Kimball Hughes Public Relations is navigating the crisis

PR Daily

We’ve relaunched our Day in the Life series to see how people are faring during the COVID-19 crisis and managing other momentous changes roiling the business world. To start, we caught up with Rod Hughes, vice president of Kimball Hughes Public Relations, to share his strategy for making it through the workday. The post How Kimball Hughes Public Relations is navigating the crisis appeared first on PR Daily.

Learning from Volkswagen: 4 crisis leadership lessons

PR Daily

Nearly half (44 percent) of all businesses have experienced a crisis in the past year, according to a Burson-Marsteller survey. Among the most recent is Volkswagen, still facing what its incoming chairman has called an “existence-threatening” crisis. Additional surprises caused by previous bad decisions will continue to occur for quite some time,” says Jim Lukaszewski, president of The Lukaszewski Group Division of Risdall Public Relations.

The Crisis Newsroom


In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you.

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Taking the “Cry” Out of Crisis

Reputation Us

Today’s crisis ridden world has put most businesses into a tailspin on how to handle the multiple issues (e.g., Reputations are often damaged during and after a crisis hits a company. CRISIS RESPONSE TEAM.

3 simple steps to prepare for any crisis

PR Daily

Crisis. While some may have expected a punchline for the answer, the serious consequences of ineffective crisis preparation, plan execution and plan recovery for people and organizations has real world impact. A crisis is not always a disaster or an emergency.

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How Communicators Can Help Inform the Public During the COVID-19 Crisis


Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The New York Times reported : A group of 85 Newfields employees and members of the board of governors released a public letter on Tuesday calling for Venable’s resignation. We are ashamed of Newfields’ leadership and of ourselves. CRISIS LEADERSHIP NETWORK.

COVID’s impact reveals global leadership crisis, as people worldwide express fears of corruption

Agility PR Solutions

It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey. The post COVID’s impact reveals global leadership crisis, as people worldwide express fears of corruption appeared first on Agility PR Solutions. Covid-19 Public Relations trends

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Amid COVID-19 pandemic, employees have low trust in leadership to navigate through crisis

Agility PR Solutions

Trust is in short supply these days, and there’s been no lack of skepticism during the COVID-19 crisis. employees say that their organization has trusted leaders and managers to navigate the crisis, while less […]. The post Amid COVID-19 pandemic, employees have low trust in leadership to navigate through crisis appeared first on Agility PR Solutions. Public Relations crisis

Why a rapid-response website is essential in a crisis

PR Daily

Yet when the March storm hit, NES was able to provide crucial, unfiltered information to the public within hours. Provide crucial content, such as customer instructions, public statements, updates, and media contacts.

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Leadership Communications Lessons Of COVID-19

ImPRessions - Crenshaw Communications

It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. Here’s how the best communicators are navigating the crisis.

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relationsThe current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. See these related posts: Marketing Strategy: The Looming Knowledge Crisis. Why Content Marketing and Public Relations Need Each Other. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Crisis communication takeaways from Andrew Cuomo

PR Daily

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Mine these lessons for your own public speaking forays. Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. Besides informing the public, hard numbers increase the speaker’s authority.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

United, Boeing and the FAA turn to Twitter after flight crisis. Videos of the crisis quickly made the rounds on social media: Terrifying video shows an engine of United Airlines flight 328 on fire. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

The Capitol Riots: A Crisis Communication Retrospect


The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis. Journalists live and die by their contacts, so if you make sure content is timely and relevant for their publication and audience, now is the time you’ll be of incredible value to them.

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5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

We’re in the midst of a public health emergency, a slow-moving economic disaster and a period of major social upheaval. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. When facing the unknown, you might not even know everything you think you know.

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7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Most airlines will weather whatever the latest digital tempest is, in part because the traveling public have low expectations of the airline experience. Those are the scenarios that should be prioritized when planning a crisis response.

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For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now. Stay aligned with what public health experts are advising. Employees and the public often want accountability and insights from top brass, but the best choice is not always the CEO.

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Amid multiple crises, a California utility overhauls its leadership team

PR Daily

As it hits the reset button, some scoff at its bid to restore public confidence. That strategy is hardly novel: When a company hits rock bottom, a leadership change can demonstrate new practices and priorities. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The former Duke chief executive Jim Rogers, who died in December, said at the time that Mr. Johnson had been fired because of his leadership style and a lack of transparency.

The nuances of a public apology

Doctor Spin

From a public relations perspective, public apologies are fascinating. And in my experience as a PR professional, this is where most public apologies starts to break down. Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy.

How Influencer Marketing is helping the public fight COVID-19

PR Daily

There are many benefits to leaning into influencer marketing to fight this pandemic, but it really boils down to our duty of care as marketers and collective responsibility as global citizens in times of crisis. Given the magnitude of this crisis, it’s easy to feel overwhelmed and underestimate the effects that influencers (macro and micro) can have in spreading credible, factual information. COVID-19 Crisis Communications Leadership Communications Marketing Social Media

3 crisis lessons from USA Gymnastics’ leadership struggle

PR Daily

reported: Bono, a former congresswoman who trained as a gymnast when she was young, resigned on Tuesday after public complaints about her opposition to Nike’s support for Colin Kaepernick , the former N.F.L. FREE GUIDE: 3 things you (probably) didn't know about crisis communications ]. Here are three crisis lessons to take from the organization’s continued leadership struggles: 1. Have a sense of the person and check their personal and public profiles.

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith. In the midst of today’s COVID-19 crisis, British automaker Bentley has closed its production lines to protect its workers. Bentley’s story has encouraged a renewed sense of purpose and public service for this private and exclusive brand.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? From around the world, there are a myriad of public health organizations, medical experts and others providing guidance for event planners, businesses, educational institutions and leisure travelers. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens. Follow this 10-step process below to meet any crisis head on, and, when the crisis is over, take the knowledge you gained and create your own fool-proof plan. What impact could the crisis have on your organization’s operations, brand and reputation?

Communicating Post-PR Crisis


Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond during a crisis always reflects on the public’s perception of the organization in the future, whether in a positive or negative light. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.

6 tips for crisis comms strategy in the post-election period

PR Daily

Despite news from Pfizer that a vaccine might be on the horizon, the public health calculus for businesses hasn’t changed much. How can crisis communicators respond? All organizations need to go back to those fundamental values and build out their crisis response plans from there.

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The next crisis: Why all consumer-facing businesses should prepare

PR Daily

There are widespread public expectations that businesses of all types will take the necessary health and safety measures not only to protect their employees, but to also protect those who enter the establishments. Whether on the pro-opening side or against public health restrictions, protestors have become a loud voice in the COVID-19 reopening strategies across states. The post The next crisis: Why all consumer-facing businesses should prepare appeared first on PR Daily.