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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. They help reinforce our messages with the public.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis.

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website. There is no bigger issue.

Publicity 197
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Research, Communication Crucial Before Collaborating With Influencers

PRSay

However, had the Navy communicated to the public why it had chosen those five sailors for its ambassador program, it might have been able to mitigate the resulting blowback. The military as a whole faces a severe recruiting crisis. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.

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Leading With Ethics During COVID-19

PRSay

When the word coronavirus first came on the scene at the Veterans Health Administration (VHA) earlier this year, we did what most hospitals do in a time of crisis, we stood up the Office of Emergency Response (OEM) and went to work. We provided weekly training sessions to ensure that public affairs officers could hone their skills.

Ethics 202
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. It’s a useful piece of work.

Corporate 135