Onclusive

JUNE 23, 2022

And while traditionally, PR has been thought of in terms of the “top of the funnel”, or the Attract, Connect and Engage stages, with today’s technology like Onclusive we can measure the impact of communication all the way through Convert. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Crimson Tide (1995) — Crisis Planning. Plus, communications technology plays a crucial role in the plot.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 97

Interviews Publicity Technology Social Media 97

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. Size and turnover on comms teams also rise. “If

Survey 95

Survey Communications Employee Technology 95

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

In a ‘best of both worlds’ scenario, the future of tech conferences in particular is certainly hybrid, combining the magic of face-to-face interaction with the technological efficiency, data collection, and broad reach of virtual meetings.

Conference 299

Conference B2B Meeting Fashion 299

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

SEPTEMBER 19, 2022

70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. That’s definitely true – PR pros have been saying media relations is getting harder for years. Other interesting statistics: PR tech desires. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find.

Company 98

Company Survey Pitching Report 98

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Basketball fans protested at preseason games.

Corporate 71

Corporate Crisis Management Crisis Government 71

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. It calls for strong professionals to lead difficult conversations.

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Scott Public Relations

MAY 13, 2019

Do you agree with Dr. Sakran that gun violence is a public health crisis? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Do you agree with Dr. Sakran that gun violence is a public health crisis? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. It is a great way to connect with new journalists for media coverage! PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 185

Marketing Content Marketing Data Social Media 185

Bianchi Biz Blog

JANUARY 22, 2024

About Seraph : A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. However, the circumstances have changed PR plans and media strategies at least for the near future. Now, when planning forward, we should emphasize Issues Management techniques to avoid having to deploy Crisis Management.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 95

Local Crisis Management Internal International 95

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. This is about putting the public back into public relations and the social back into social media.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 18, 2018

MG: The technology. MG: The “relations” part is the same. Even with all the technology and social media, etc., But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations. 2) What hasn’t changed about PR?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). After all, affecting change is much about leadership and sharing a clear vision. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Use technology well. Element #3: Content. Click To Tweet.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Susan Kostal | Stet.

Marketing 166

Marketing Employee Content Marketing Training 166

Stephen Waddington

NOVEMBER 19, 2017

The simple fact is that public relations practitioners don’t have hours to respond to an issue. The skills, technology and workflow used in media and public relations are converging. Media works to 24 hour cycles whereas public relations typically works as quickly as an organisation’s processes will allow.

Publicity 164

Publicity Ethics Data Community 164