5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. Empathy is also a two-way street.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

Mark My Words

MARCH 20, 2020

It’s a time to reflect and plan what’s post the crisis with good and sound ideas and consideration. Leadership especially will be under a spotlight with a necessary people first action. We have already seen some terrible examples of PR backlash and some brilliant and active leadership.

Measurement 78

Measurement Leadership Crisis Financial 78

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Stephen Waddington

APRIL 11, 2020

The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. They continue to lobby for measures for those operating as limited companies.

Crisis 148

Crisis Industry Government Crisis Communications 148

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Melissa Agnes

OCTOBER 19, 2014

Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. The second is Fearbola. Get connected!

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Mark My Words

MARCH 13, 2020

If ever there was a time for a new style of leadership to show up it is now, as brands descend into paralysis, travel is curtailed, healthcare is at breaking point and businesses, big and small are threatened with collapse. Leadership must be forward thinking and pragmatic and ensure communication is simple and empathetic.

Measurement 78

Measurement Healthcare Leadership Travel 78

Stephen Waddington

MARCH 29, 2020

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Leadership: politics, BBC and NHS Political leaders around the world, the UK included, have had to shift from campaigning to managing the crisis.

Crisis 167

Crisis Government Privacy Sports 167

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Tune in here.

Crisis Management 266

Crisis Management Crisis System Policies 266

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Reputation Us

DECEMBER 2, 2021

Underscoring the value of reputation, boards of companies that have recently experienced a reputation crisis within the past two to three years are even more focused on reputation. During a crisis, while the reputation of the company is at stake, a board of directors has its own reputation to consider as well. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation. This includes likes, comments, shares, and retweets.

Reputation 195

Reputation Corporate Brand Branding 195

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Facebook Airlines 136

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

PRSay

OCTOBER 8, 2019

You manage the crisis and you manage it well. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Here are four tips that will help manage the crisis: 1. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. How can communications professionals show leadership to help counter this epidemic of incivility? According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too.

Employee 154

Employee Crisis Reputation Creativity 154

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 52

Leadership Publicity Energy Crisis 52

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

Melissa Agnes

AUGUST 29, 2016

The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis. ” Good question.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Crisis after crisis.

Communications 121

Communications Crisis Internal International 121

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Steve Barrett on PR

MARCH 13, 2020

can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.

Communications 103

Communications Leadership Crisis Measurement 103

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves. Attaching a dollar value to PR work.

Banking 170

Banking Leadership Government Financial 170

Karen Freberg

MARCH 15, 2020

We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. The social media professors group I manage has been filled with professors from all over the world sharing, engaging, and discussing key issues related to how to handle the crisis. How would you feel? What can we do?

Crisis 77

Crisis Education Resources Community 77

PRSay

OCTOBER 22, 2021

The company’s communications team found itself pivoting into crisis mode. John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. People were starting to panic about their travel plans and were seeking reassurance.”.

Crisis 78

Crisis Airlines Travel Internal 78

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52