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How to measure the efficacy of your channels

PR Daily

In 2007, one of my clients came to us with a specific request: His management team wanted a channel assessment with an investment plan for internal communications. The post How to measure the efficacy of your channels appeared first on PR Daily.

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5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.

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Measure your results to get the attention of corporate leadership

PR Daily

It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.

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How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? MEASURED THOUGHTS.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.

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Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

“ShopGoodwill.com was designed with Goodwill’s mission in mind to help people find jobs and build their careers,” Goodwill Industries International President and CEO Steven C. MEASURED THOUGHTS.

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Airlines celebrate return of international air travel, most comms leaders report to the C-suite, and Walmart completes regular driverless deliveries

PR Daily

lifting pandemic international travel ban. lifted its pandemic travel restrictions for international visitors, if they could show proof of vaccination against COVID-19. MEASURED THOUGHTS. CRISIS COMMUNICATIONS.

Airlines 142
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YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

PR Daily

Halperin’s words on why YouTube didn’t enact these policies sooner illustrates the tension inherent in crisis response. MEASURED THOUGHTS. CRISIS COMUNICATIONS. Both internal and external communicators are encouraged to participate.

Policies 102
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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Remember internal audiences.

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3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

Crisis 160
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McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

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Lessons PR pros must learn from the COVID-19 crisis

PR Daily

Santa Clara County was an early leader to carry out strong preventive health measures in response to COVID-19, and its local news conferences were covered by news outlets across the country. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

Crisis 168
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White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L’Oréal reaches sustainability milestone

PR Daily

Here are today’s top stories: White House shares reasoning for lifting international travel ban. MEASURED THOUGHTS. Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.

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Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

PR Daily

MEASURED THOUGHTS. Effective communication jumped four spots since TPI’s last People Management Report, suggesting that the transition to remote and hybrid work has taken a toll on top-down internal communication. Both internal and external communicators are encouraged to participate.

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Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan.

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Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

PR Daily

Take note that developing a strong brand voice, along with building strategic with influencers and brand ambassadors, creates a backstop of brand loyalty and goodwill that can be relied upon in a crisis hits. HBO Max transparency leads to viral support for chagrined intern.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS.

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How one nonprofit is marking the anniversary of the COVID-19 crisis

PR Daily

After a year of crisis, and with many looking for messages of hope and recovery, how can organizations mark the occasion and help their communities? RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

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4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

MEASURED THOUGHTS. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS. The post 4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs appeared first on PR Daily.

Privacy 109
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How governments use social media tools in times of crisis

PR Daily

RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. The video was an example of how visual storytelling can create a sense of community online, while also having respect for the difficult emotions of the pandemic.

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Guidance for managing employee relations during COVID-19

PR Daily

When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity. FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ].

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Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

Communicators, take note to always address the specific criticisms lobbed at your company in a crisis response and remember that a vocal detractor will not go away simply because you ignore them. Brands make Earth Day pledge to measure emissions. MEASURED THOUGHTS.

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Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. MEASURED THOUGHTS.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?

Employee 144
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What comms solutions providers can offer during this crisis

PR Daily

What tools and services are helpful during this crisis? We determine which earned media is most persuasive to your target audience by measuring engagement and outcomes.”. Jason Etter, Staffbase: “ Crisis management has been a huge part of Staffbase.

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CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

PR Daily

MEASURED THOUGHTS. Enact programs that provide open channels of communication with outside experts who can provide feedback and suggestions that are not influenced by your internal goals and aspirations, then demonstrate an understanding of that feedback in your messaging.

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Addressing diversity through mentorship and better communication

PR Daily

However, statements of support should be tied to measurable action. I think that those internal resources are great to tap into right now, especially.”.

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Lego unveils recycled bricks, Brands place more emphasis on measurement than agency counterparts, and USPS defends plan for slower mail service

PR Daily

What it means: As more companies grapple with sustainability challenges ranging from measurement to communicating renewable energy , Lego’s educational push demonstrates how you can communicate your efforts even when you don’t know all the answers yet. MEASURED THOUGHTS.

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. WFA reported : Thirteen percent of respondents are taking other actions, including making positive investments in minority-owned and focused titles, evaluating next steps internally and initiating ongoing monitoring and assessment of platforms.

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Experts advise careful, coordinated response to Chauvin trial verdict

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. When a community crisis occurs, there are five phases of response,” she says. Voice: It’s your brand’s decision to speak up and have a voice both internally and externally.

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Passengers with international tickets or those with Basic Economy tickets, change fees will be waived as long as the ticket is booked by Dec. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD.

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How companies can improve DE&I transparency and address past failures

PR Daily

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. “DE&I Even for companies with a dreadful record on DE&I issues, this is a pivotal time for honest internal assessments. Don’t say one thing internally and do another on social media.

Company 111
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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

MEASURED THOUGHTS. The article gave a peek into how PR crises, as well as publicity stunts, are measured and calculated: … Cuba Gooding Jr. It’s a fascinating look at risk management and crisis communications. According to data from market research provider Euromonitor International, sales of men’s luxury fine jewelry rose nearly 22% between 2013 and 2018, reaching roughly $5.8

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Digital communications has become paramount during COVID-19, for both internal and external communicators.

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Its Twitter takeover, in partnership with LG, on the International Day of Happiness won kudos best Social Media Campaign and for Video/Visual Design, it teamed up with USC Shoah Foundation to educate more than 2 million students about the history of genocide.

Education 210
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Ben & Jerry’s offers tips on anti-racism statements, Americans report increased summer travel plans, and NYC schools eliminate remote learning

PR Daily

Be able to show how you are taking action internally to root out systemic oppression and racism. It starts with communicators listening and having internal discussions with stakeholders, then tethering that feedback to tangible business outcomes. MEASURED THOUGHTS.

Travel 107
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How brands should respond to the BLM movement

PR Daily

These are good gestures, and appropriate immediate measures, but they are just that: gestures. They should begin internally. Crisis Communications Diversity and inclusion Employee Engagement Executive Communication Internal Communications Leadership Communications Storytelling

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In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started.