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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. Users’ data collection and privacy aren’t consumers’ only area of concern, though.

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Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. CRISIS DAILY NEWSLETTER.

Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

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Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Users, the company said, could now enable its virtual-assistant technology, Google Assistant. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. But it’s a privacy-conscious world now, where a company like Purism appeals to consumers by selling laptops and phones with hard kill switches for microphones and webcams. Engadget wrote : It’s the latest in a series of privacy-related blunders for the company.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Web 2.0

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. The company made the announcement coinciding with a positive earnings report where the company demonstrated revenue growth and promised to continue its structural reorganization towards privacy. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Crisis Communications Social Media Facebook

WikiLeaks nukes CIA, digital giants with multi-megaton PR crisis [Updated]

PR Daily

Meanwhile, the crisis klaxons are blaring in Washington, D.C. The crisis cuts in multiple directions. Either way, the crisis did not boost confidence in the spooks’ security measures. RELATED: Keep your cool in a crisis with these 13 tips. ]. Major technology companies, including Apple, Google and Microsoft, were trying to assess how badly their core products had been compromised,” the Times stated.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny? Craft a 360-degree crisis communications plan. Growing Skepticism Toward Vendors’ Claims.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51


Please contact or cell (416) 568-5974 to arrange an interview or for more information. TORONTO– Canadian technology entrepreneur Frederick Ghahramani is pledging $1,000,000 to fight Bill C-51, the newly enacted law that authorizes the government to collect and share Canadians’ private information with no oversight. If Harper and his staff have nothing to hide, let them surrender their privacy and rights just like the rest of us.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

The future of search might hinge on the success of voice-activated artificial intelligence, but the technology isn’t ready for the spotlight just yet. Despite the number of professionals who predict voice search will dominate in coming years, most consumers still find the technology frustrating. However, as the technology improves, consumers could greatly increase their reliance on these systems, and brands that aren’t ready for the change could be left behind.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. CRISIS LEADERSHIP BOARD.

5 PR lessons from CES 2020

PR Daily

However, there are many insights to glean from Consumer Technology Association’s forward-facing event. By focusing on personalization, Samsung’s Ballie showcased the human component of artificial intelligence and other technological advancements. Companies including Google, Facebook and Amazon focused on alleviating privacy concerns with new features and tools that enable consumers to control how their information is shared.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. CNBC reported : Facebook is facing a criminal probe into data-sharing deals it arranged with at least two other technology companies, the New York Times reported on Wednesday. However, users did not always know the extent of the information collected and shared, according to the Times. Crisis Communications PR Social Media Facebook Instagram

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Despite the good intentions, Yelp quickly received criticism from business owners, because they weren’t informed of the fundraisers and weren’t able to easily opt out of the efforts: Hey @gofundme , can you shut down this page please? Yelp misstepped by not informing business owners—and then by making it difficult for the owners to act. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. In an age of constant security breaches and data privacy concerns, most consumers recognize this. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Related reading: 4 crisis management keys.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Verizon is acquiring Blue Jeans Network, The Wall Street Journal reported , to “bolster Verizon’s business group as the carrier rolls out faster 5G networks and pitches new applications of wireless technology to its largest corporate customers.”. Meanwhile, Zoom has turned to security consultants and privacy experts to fix its security issues and fix its image following a slew of negative headlines and “Zoombombing.”. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Through regular updates, we aim to give our community the opportunity to better understand the actions we take on their behalf and evaluate us based on up-to-date information. … Though the transparency report shows no takedown or user information requests from China, Wired reported that China made no requests to Facebook or Google during the same time period—probably due to the fact that none of the platforms can be accessed by Chinese citizens. “[M]any

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

In fact, everyone has caught up to technologies that are now familiar, which means you and your competitors are selling the same benefits, over and over again. Given the data that many companies already have, available technology could, if we used it right, tell us what the most effective response to a crisis is and how to best de-escalate a situation before it turns into a crisis.”

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Stay alert for B2B technology changes. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

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Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Here are today’s top stories: Instagram privacy hoax hooks big fish. The California Consumer Privacy Act (CCPA) takes effect Jan.

Why 2020 will be a year of ‘actionable social purpose’

PR Daily

Investors are more focused than ever on companies with strong track records in these areas, and companies are more clearly defining their efforts, including linking executive compensation to ESG goals such as fighting climate change and ensuring data privacy, cybersecurity, and diversity and inclusion. Time magazine named 16-year-old climate crisis activist Greta Thunberg its Person of the Year. Data privacy regulations intensifies.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. It’s not about privacy and friends, but strutting on the world stage.

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent. Another value to consider in this debate is the free flow of information. Ads do provide the consumers with valuable information.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

She says anticipating where the story will go, which reporters might call and what employees might say on social media can be an important tactical advantage in such a crisis. Sometimes crisis communication means making sure that your wins also get attention. When Sports Illustrated was sold, she says, she had to remind herself that going off the record or sharing information on background, though perhaps personally gratifying, would undermine her company’s message. “I

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. As summed up by Daniel Castro, vice president of the Information Technology and Innovation Foundation, “Google came away unscathed.”

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What’s Next in Public Relations? Let’s Ask My Students


Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals?

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Stay alert for B2B technology changes. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Technology has transformed everything we do, from our ability to swiftly discover and tightly target key opinion leaders (be they journalists, politicians, shareholders, stakeholders, or all of the above) with relevant, credible information—to our proven power to build robust virtual communities by creating enticing, engaging bridges to the brands we represent. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Take my agency; we focus on tech PR, with a particular focus in B2B technology. Sometimes we get down in the weeds, discussing whether an embargoed or exclusive strategy might work, and though smart people can disagree, we’re usually looking for a realistic and informed approach. What’s your crisis PR background? In technology PR work, there is no shortage of land mines. Public relations is an intensely competitive industry.

15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability.

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage.

Zuckerberg passes Senate test, but his notes get scraped

PR Daily

Do members of Congress understand technology enough to ask the right questions? RELATED: Prepare, protect and promote your organization and brand in a climate of crisis. ]. Zuckerberg smirked uncomfortably, but he regained his composure as he declined to give that personal information. Dick Durbin probed Mark #Zuckerberg on Facebook users’ right to privacy: —

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

As COVID-19 surges and people’s trust in government entities wanes, employees are seeking reliable information and guidance from their organizations. In his keynote address Wednesday for Ragan’s Best Practices in Internal Communications & Culture Virtual Summit , Jordan stressed the vital importance for organizations to deliver information and a sense of security to employees in these difficult times.

Lawyering up on Data Protection and Cybersecurity

The Stalwart Blog

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. We begin most of our online interactions through a search engine like Google or Bing, or we access information directly through mobile apps associated with Facebook, CNN, the Weather Channel or another organization that makes its offerings easily reachable.

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8 data protection tips for PR pros

PR Daily

After all, PR professionals often have access to important files like drafts of press releases yet to be distributed or spreadsheets with sensitive information on company financials. As the world has become more digital, the stakes for what hacking and phishing (when a scammer uses fraudulent emails, texts, or copycat websites to get you to share valuable personal information ) can do to an individual or organization are higher than ever. If not, that could lead to a major crisis.

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