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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

Crisis 195
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 98
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Five ingredients for real-time crisis comms

NewsWhip

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. Define what matters to your business.

Crisis 78
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Leveraging cutting edge AI and automation, Padhye led the way in creating a database that is constantly being updated automatically to ensure customers have the most accurate information possible.

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Does cybersecurity have a comms problem?

PR in High Definition

In fact, one of the panellists noted that, in his experience, a lot of companies don’t have a cybersecurity crisis comms plan in place until an incident actually occurs. It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place.

Crisis 71