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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Here are six things to think about: 1. Make key decisions ahead of time. Exercise regularly.

Crisis 124
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How Your CEO Can Save Your Company?s Image

Critical Mention

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Takeaway: Facebook’s outcome is still undetermined.

Company 87
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.

Writing 190
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. next year, down from 6.4%

Marketing 187
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Growing any team is a leadership challenge. Meanwhile, 84 percent say A.I. means nothing without the creative to support it.”.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel. You know the answer.