Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Your PR team needs to be ready to address any crisis that starts on social media and escalates to other traditional media. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

OCTOBER 2, 2018

Connect on Facebook. The post Building Brand Invincibility Requires Conscious Compassion appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website. Connect on Twitter: @DaveCarroll. Connect on LinkedIn.

Brand 157

Brand Branding Crisis Management Customer Service 157

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. ” Crisis preparation 101: 1) Develop a tailored crisis plan.

Crisis 74

Crisis Airlines Viral Corporate 74

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. So far, Facebook has struggled in its response to the crisis. There’s more bad news on the “fake news” front. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. Facebook page ) and. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY.

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Resources' Listen here!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. I've had male guests say what she said.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

MAY 23, 2022

Facebook removes unpopular features. Facebook have continued testing their reel function throughout May, with plans to implement monetisation of reels to follow in the form of overlay ads, offering another stream for brands to reach their target audiences. TikTok content creators are able to be credited for their viral trends.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

Reddit 174

Reddit Software B2B Technology 174

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. . Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Read on, and disregard at your own peril. Source: Mashable ). #3.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? There are different levels of issues, ending with an issue that needs to be escalated to the crisis team. Case Studies Crisis and Issues Management' A hashtag brandjack campaign is a possible risk – and not just on Twitter.

Case Study 232

Case Study Crisis Twitter Viral 232

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Reputation Crisis 159

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Awe is the second most viral emotion.

Communications 196

Communications Viral Fashion Public Affairs 196

Stephen Waddington

FEBRUARY 10, 2019

Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs. That was the question I posed recently to my network last week.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

SEPTEMBER 19, 2018

The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

Mark My Words

OCTOBER 13, 2022

The BBC eagerly signed up as William’s partner for his Earthshot climate crisis challenge. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral. The spontaneous moment was called “lovely” on Twitter.

Social Media 60

Social Media Interviews Media YouTube 60

PR in High Definition

DECEMBER 17, 2018

A big tech crisis. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. The revelations that Cambridge Analytica gathered the personal data of millions of Facebook users sent the company into a mass PR crisis. It looks like we’ll all need to be comms chameleons.

YouTube 48

YouTube Ethics Crisis Industry 48

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. PRSAICON #goingrogue #LRNSMPR.

Social Media 88

Social Media Conference Media Corporate 88

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Social networks – Facebook, Twitter. Suppression, Removal, and Crisis Management. Competitor Analysis.

Reputation 118

Reputation Google Crisis Management Engineering 118

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint? It’s as if the WaPo has lost faith in its own abilities.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Waxing UnLyrical

MARCH 13, 2013

It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management. Can you prepare for a possible viral social media disaster?

Conference 103

Conference Social Media Crisis Crisis Management 103

Beyond PR

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Solo PR Pro

AUGUST 29, 2017

Chevy has 19 million people following them on Facebook. You can pray for viral or train for a marathon. Nobody knows when something might go viral. Nobody knows when a crisis will occur. Arik Hanson made great points about a decline in engagement, and brands have found themselves in an awkward social space. It ain't me”.

Communications 48

Communications Viral Energy Measurement 48

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? So what was happening is that people were sharing that story on Facebook. Do you think about that?

Advertising 131

Advertising Advertising Data Reputation 131