Ethos, Pathos, and Logos in Public Relations
Doctor Spin
OCTOBER 9, 2023
This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. In Wikipedia. Organizational perception management: A framework to overcome crisis events. In Wikipedia. 1 Modes of persuasion. 2023, September 27).
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