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Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications

Stuart Bruce

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 159
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 161
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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust.

Ethics 52
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5 Valuable Notes on Crisis Management from the “Ray Donovan” TV series

Reputation Antistress by Sergii Bidenko

It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. But he is effective in his work if we measure it by the results of his clients' desires. This is a valuable skill for any crisis manager. So, you know your problems. That's good!

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Ethics 47
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How do you solve a problem like proving the value of public relations to management?

Stephen Waddington

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Its role was elevated within organisations as it supported crisis response and transformation. It’s one of the reasons that public relations has a poor reputation.

Publicity 149