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How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. COVID shutdown raises reputation risks.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Often there are employees who received complaints directly or who heard about them.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. That was his story, and he was sticking to it, both in public statements and in discussions with regulators and pilot groups. For Burke, the fatal product tampering wasn’t an assault on the company or a supply chain issue; rather, it was a public health emergency. CC BY-SA 4.0.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. public, media, social). Identify reputation vulnerabilities and opportunities.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy. How PR and reputation intersect.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Often there are employees who received complaints directly or who heard about them.

How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. And good management is the very essence of the employee experience.

3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

Resilience Amid Crises is Critical in Building a Positive Brand Reputation

Reputation Us

As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For credit unions, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. REPUTATION: PEOPLE, PRODUCTS AND PROCESSES.

737 Max Flies Again – Will Boeing’s Reputation Follow?

Glean.info Blog

The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? PR crisis experts criticized Boeing’s crisis communications response, saying it was slow to act and lacked transparency.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse. RELATED: Showcase your crisis comms work ].

How to protect your organization’s reputation from employee misconduct

PR Daily

and others, when the actions of employees strike at the heart of what an organization stands for, it can cause serious reputational harm. From a reputational perspective, it is important that organizations create a crisis-resistant culture that flows through the business. Creating a crisis-resistant culture. A crisis-resistant culture can enable an organization to prevent a crisis in the first place, or at least snuff it out before it escalates.

Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

More than ever, the “actors” are tapping into your ethos and pathos by threatening to adversely affecting your company’s reputation. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage. Send Bitcoin or your company’s reputation is TOAST! But what can these actors actually do to hurt your reputation? Overall, where is your company most reputationally (yes, new word!)

Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Follow Your Crisis Communications Plan.

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

The Crisis Newsroom

Presspage

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Reach her at Blink OnDemand Crisis PR.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. In 2020, reputation is astronomically consequential.

5 ways to overcome a reputational crisis

PR Daily

But until the college experienced a yearlong whirlwind of bad news and a federal civil rights investigation, it hadn’t really felt the trauma of full reputational crisis. Do the right thing: Preserving reputation through a year-long crisis. ,” Reese tells how Lehigh marshaled its strengths and confidence in its mission to overcome an emergency that threatened to cause serious damage. The crisis didn’t seem like much of a threat to Lehigh at first.

5 stories to tell before a crisis strikes

PR Daily

Here are the essential narratives to focus on when building your brand reputation. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. Do your employees regularly volunteer at the local food bank?

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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How to respond when a workplace crisis hits

PR Daily

Each crisis is different, but there are a variety of common elements to a successful response. For those reasons and more, Folk advises, organizations need to have a comprehensive crisis response plan in place and up to date. A sexual harassment crisis has many moving parts.

Crisis 140

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company.

How leaders’ reputations can either shine or decline during COVID-19

PR Daily

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards. In other instances, CEO reputations improved markedly, new research shows. Boomers like brands that keep customers and employees safe and well.

Reputation Has A New Home – ReputationUs

Reputation Us

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs takes an “inside out” approach to analyzing reputation.

When public expectations are unrealistic

The Stalwart Blog

Their reputation can be damaged as a result. So if you’re in that position and you’re in the process of bringing something big to market like this, your communications with potential consumers, employees, investors, government agencies, and the like are going to be so important.

How can you rebuild a damaged reputation?

PR Daily

There’s no quick fix to restoring a damaged public image. “Which office do I go to get my reputation back?” Donovan was innocent, but not everyone seeking to repair their reputation is. We spend a lifetime building our reputation and, while we think they’re made of brick and mortar, reputations are more like a house of cards, vulnerable to a puff of wind. However, all crisis plans have some factors in common: You have to be aggressive.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

There are widespread public expectations that businesses of all types will take the necessary health and safety measures not only to protect their employees, but to also protect those who enter the establishments.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company.

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. for our Speechwriting & Public Affairs Conference ].

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. CRISIS LEADERSHIP BOARD.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Stay 6 feet away & don’t forget your face masks covers in public. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees.

Trust crisis: 5 changes you must embrace for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Reputation management is non-negotiable. Liz Cies is vice president of public relations for Idea Grove , a unified PR and marketing agency based in Dallas.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses. Its deft handling of the mishap kept things in perspective, and it was a public relations win.

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The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. This can be achieved even though the specific circumstances that touch off a crisis cannot always be foreseen.

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“Repulations”… A New Public Relations Paradigm

Reputation Us

Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.”.