Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script
DECEMBER 26, 2023
PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.
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