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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 83
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Earned media in flux, owned media ascending A rise in trust in the media as a source of information during the COVID-19 crisis has been short-lived, according to the Reuters Institute.

Publicity 128
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. If you work in issues and crisis it can be especially acute. Representing the public that we serve 4.

Education 103
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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

The lower the taxes, the greater the collection, the better the transparent, ethical business feels, the one that wants to earn transparently and not be in the gray sector. By the way, a year ago, before one of the elections - if I'm not mistaken, it was last March or April, I suggested it in the newspaper "24 Chasa".

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed. That sort of thing has happened all over legal.

Agency 93