Prowly

APRIL 10, 2025

What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

Social Media 104

Social Media Reputation How To Media 104

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Brand Branding Case Study 78

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 179

Survey Social Media Consumer Media 179

5W PR

MAY 9, 2025

This comprehensive analysis examines successful crisis communication strategies , notable failures, and industry-specific approaches to breach response. Their initial silence created an information vacuum that journalists and social media filled with speculation, making subsequent damage control more difficult.

Crisis Communications 78

Crisis Communications Crisis Data Communications 78

5W PR

JUNE 8, 2025

Organizations need hands-on practice through realistic crisis simulations to test their readiness and response capabilities. Recent data shows that companies conducting regular crisis simulations are 2.5 times more likely to contain a breach within 15 days compared to those that don’t practice.

Exercises 78

Exercises Crisis How To Customer Service 78

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Don’t think your crisis plan has blind spots? Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Customer service. Operations.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. This includes identifying key spokespersons, developing message templates, and maintaining updated media contact lists.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Crisis Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Social Media Conference 148

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations?

Social Media 100

Social Media Media Customer Service Resources 100

Ronn Torossian

NOVEMBER 16, 2022

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue.

Publicity 195

Publicity Customer Service Crisis Social Media 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Crisis Communications.

Media Training 370

Media Training Training Corporate Reputation 370

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Exercises Crisis Management Customer Service 133

5W PR

NOVEMBER 12, 2024

Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates.  Ensure timely and effective responses to customer inquiries and issues. Anticipate

Product Launch 78

Product Launch B2B Industry Case Study 78

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Use social listening tools to help pay attention to these three types of customers: 1. Happy Campers. Pay close attention to complaints.

Social Media 120

Social Media Brand Branding Customer Service 120

5W PR

JUNE 14, 2025

For instance, many leading platforms require their dealers to complete 100+ hours of training before going live, covering everything from game procedures to customer service skills. This type of content typically generates strong engagement on social media platforms and can be used in media outreach efforts.

Trade Shows 78

Trade Shows Training Crisis Management Measurement 78

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. It’s a great means of engaging customers during lockdown.

Brand 210

Brand Branding Travel Government 210

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. The Value of a Crisis Simulation. This week’s episode of The Crisis Intelligence Podcast. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Help Prevent A Crisis With A Social Media Risk Analysis.

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Facebook Airlines 136

Prowly

MAY 16, 2025

Its not just about managing reputation after a crisis, but preventing one in the first place. Try Prowly's media monitoring free for 7 days Start tracking and measuring your Share of Voice for free (no credit card required) in Prowly. media database, outreach, reporting, and more Learn more What is brand protection?

Strategy 104

Strategy Brand Branding Crisis Management 104

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Cision

JUNE 1, 2016

That’s the danger of not listening on social media to what’s being said about your brand. Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse. At the very least, you annoy your loved one. When Things Turn Ugly.

Social Media 120

Social Media Media Customer Service Tools 120

Prowly

DECEMBER 4, 2024

How do you check how ineffective your media monitoring tactics are? By how many times you had to act on a PR crisis after it had already gained traction. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Go to Media Monitoring projects in the app.

Data 104

Data Media Product Launch Analysis 104

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter 199

Twitter Customer Service Social Media Tools 199

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. That’s just a fact of doing business in the modern world.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

FEBRUARY 27, 2025

These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface. The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates.

Communications 78

Communications Education Consumer Guidelines 78

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. The Law Enforcement Social Media Conference.

Conference 100

Conference Social Media Media Crisis 100

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113