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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. However, paid social media is a significant growth area.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Artificial Intelligence and the Practice of PR

The Proactive Report

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis.

Marketing 310
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Top Tips For Handling A PR Crisis

Lauri Pehar Borsh

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR.

Crisis 60
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Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

They work closely with their clients to develop comprehensive PR strategies that align with their business goals. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. How do you handle crisis situations?

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