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5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Have you ever stared at a blank screen wondering what to write or how to approach something? Writing under those circumstances is exponentially harder.

Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. Write for yourself, too. At the very least, take time to write for your own pleasure.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

How to create a crisis plan in less than 30 minutes

PR Daily

22 for our Change Communications Virtual Workshop ]. Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. You’ll need to monitor the situation, and respond if more complaints come in, but you can be ready for a crisis in about 30 minutes.

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6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now. Lanyi believes there are many more chapters to come, and it’s up to communicators to tailor and update their messaging to match where their companies are in the current moment.

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Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. A great example of this is a live digital event hosted by Business Insider where the CEOs from Chatbooks and Workboard shared tips for navigating remote teams during a crisis. Cosette Jarrett is a communications manager for Vivint Solar.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. We counsel clients to complement empathetic, transparent and informative communications with tangible experiences and context to help audiences understand what the organization is made of—its character and values. In short, there was a crisis of faith.

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. If we accept the challenge, then the crisis will pass. Family comes first and it is this crisis that needs to be addressed deliberately and expeditiously by family leaders. Over-communicative.

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In a crisis, use the language of empathy, not legalese

PR Daily

The post In a crisis, use the language of empathy, not legalese appeared first on PR Daily. COVID-19 Crisis Communications External Communications Leadership Communications Marketing Media Relations Storytelling The Workplace Writing & EditingHere are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather.

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How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment? We asked her to share her takeaways from her work during this crisis, and here’s what she had to say: PR Daily: How are you changing your messaging during this crisis?

How podcasts offer new audiences during the pandemic

PR Daily

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. The well-crafted podcast does something that many other forms of communication cannot: It builds trust and rapport between storyteller and audience.

Power up your crisis plan before an emergency hits

PR Daily

A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Somewhere out there is a crisis with your organization’s name on it. True, a looming reputational iceberg in path of your ship of state isn’t a matter any communicator likes to dwell on. Titled “The Crisis Communications Checklist: How to Set Up an Effective Crisis Plan and Control the Communication When it Matters Most,” the webinar will run from 2-3 p.m.

When is it OK for your brand to weigh in on breaking news?

PR Daily

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Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. These are the times where communicators’ value couldn’t be more apparent. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

3 tactics for building brand authority on social media

PR Daily

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

How PR pros can lead the conversation during COVID-19

PR Daily

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

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Back to school for brands: Get “in shape” with a message triangle

PR Daily

But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know. Kathleen Reynolds is a vice president with G&S Business Communications.

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APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’

PR Daily

In her book, “Roots and Wings: Ten Lessons of Motherhood that Helped Me Create and Run a Company,” Margery Kraus writes about the little sign in her house that reads: “The only lasting thing of value you give your children is roots and wings”—the roots being responsibilities and the wings the independence and accountability. And it guides her now, as she navigates her business through the COVID-19 crisis and toward a future that will undoubtedly look and feel different.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. It’s also a trope that sets unrealistic expectations for PR professionals and executives worrying about reputational brushfires, cautions a Florida International University program director and longtime communications executive. They will address the topic, “When social media goes ‘into the unknown’: Do’s and don’ts for savvy crisis response.”. “We

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What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The electric car company may have closed its press shop, but the communications function remains vital. 22 for our Change Communications Virtual Workshop ]. PR pros must do more than write press releases.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Should media relations wait during election season?

PR Daily

RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ]. Content Marketing Crisis Communications Executive Communication Media Relations PR Industry Storytelling Visual & Video Communications

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Hello, communicators: . Richards also issued an apology video to the Moody College of Communication at the University of Texas, “whose Stan Richards School of Advertising and Public Relations is named for him,” AdAge reported. CRISIS LEADERSHIP NETWORK.

10 imminent changes and challenges for communicators to anticipate

PR Daily

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. That’s not a bad sentiment to scribble on the whiteboard as you size up your communications challenges for the rest of 2020.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. CRISIS COMMUNICATIONS. federal aid during the COVID-19 crisis.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

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How companies can improve DE&I transparency and address past failures

PR Daily

Both agreed that communicators have a special role—and responsibility—in continuously pushing for equality. FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. “DE&I Communicators and execs should be prepared to respond to staffers’ reactions to current events.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 24 taken from our Crisis Communications Daily newsletter. s recommendation for change communication. Learn the five imperatives of change communication from Levi’s head global head of employee communication. Look for metrics to guide your crisis response.