Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. Today, it’s a vaccination site. It was a struggle.

Crisis 86

Crisis Employee Trade Shows Local 86

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Learn more: The Platitude Sickness: The Trash of Corporate Writing Subscribe and get a free ebook on how to get better PR ideas. Getting rid of corporate platitudes is an uphill battle.

Communications 52

Communications eBook System Corporate 52

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Solo PR Pro

JANUARY 10, 2017

Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Freshbooks does a nice job of storytelling in their explainer video. . Write a script, 200-250 words should be all that you need, so that you can practice before shooting. Corporate overview. Client information.

Video 40

Video Strategy SMB Marketing 40

Critical Mention

MARCH 1, 2018

Takeaway: Be sure to keep the authenticity when you speak-or when you write or prepare a speech for someone else. The same goes for writing articles or scripts. Storytelling is an effective approach to many communication challenges. People crave authenticity. Give them what they want. Humor is a risk .

Film 80

Film Social Media Storytelling Writing 80

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. AI tools can’t handle the nuance that comes with providing sound strategic counsel. The job is too dependent on human elements that can’t be copied.

Communications 97

Communications Marketing Pitching Technology 97

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. There’s never a dull moment . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Burrelles Fresh Ideas

JUNE 27, 2023

[Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write). Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” And, the storytelling. But PR pros have ALWAYS been storytellers. Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60