COVID 19 and Crisis Communications
Solo PR Pro
MARCH 3, 2020
All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. Facts matter, and the facts are that most of our clients are unprepared for the worst of what may come — practically and, importantly, communications-wise.