COVID 19 and Crisis Communications

Solo PR Pro

All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. Facts matter, and the facts are that most of our clients are unprepared for the worst of what may come — practically and, importantly, communications-wise.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

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5 PR tips from Queen Elizabeth’s regal crisis communications plan

Agility PR Solutions

In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. The post 5 PR tips from Queen Elizabeth’s regal crisis communications plan appeared first on Agility PR Solutions. Public Relations crisisI’m glued to my TV following all things Sussex.

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right. You, therefore, don’t want the processes and controls you put around ensuring your message consistency to hinder the delivery of those important communications.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. It’s crucial for communicators to do the same—even those used to rapidly responding every day. Having a clear protocol in place when a crisis hits saves valuable time and allows practitioners to focus on the issue at hand.

What’s working for financial comms during COVID-19

PR Daily

This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties. Among them are messages from investment firms and financial advisors seeking to assure recipients that things are under control. These senders have an even more complex task than most organizations as they must also address financial market drama.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company recently admitted in a Securities and Exchange Commission filing that some of its employees fabricated transactions surrounding procurement and suppliers, which will cause Kraft to resubmit its financial results for 2016 and 2017 and reevaluate its 2018 numbers. It has missed a handful of financial reporting deadlines, and Kraft Heinz couldn’t say Monday when the reports, including the full-year financial report for 2018, would be filed.

3 steps for protecting your organization from a crisis

PR Daily

It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis. Good communication. In a world where a negative comment or online review can be the difference between a business’s success or failure, good communication is essential to a brand’s survival.

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Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” This is a major potential crisis for Apple. A serious crisis that would even hurt the beloved Apple brand. The post Apple’s Huge Security Breach and Lack of Proper Crisis Communications appeared first on Agnes + Day.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations. Shonali asked how financial PR and IR differ when it comes to the practice of PR.

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. We counsel clients to complement empathetic, transparent and informative communications with tangible experiences and context to help audiences understand what the organization is made of—its character and values. In short, there was a crisis of faith.

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5 sensible ways to help clients during the coronavirus crisis

PR Daily

We m5ght be dealing with confinement or anxiety but it’s our job to help clients and their audiences through get this crisis as calmly as possible. When we tackle crisis situations, we usually have the advantage of objectivity. Right now, we’re experiencing the crisis together and its impact is severe. My public relations firm specializes in financial services. First and foremost, we are communicators. At a minimum, this crisis will take months to resolve.

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How short-term and long-term crisis responses require different mindsets

PR Daily

Modern crisis management and mitigation have become exceedingly complex. With the evolution of the media cycle, social media and consumers’ demands for direct access to brands and organizations, crisis preparation and reputation management have become high tech, day-and-night, expensive endeavors. Proactive crisis planning based on data and analytics simply did not exist. As we previously wrote on PR Daily : Your “defense team” includes those managing the current crisis.

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Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept. 11 terrorist attacks and its aftermath, Day’s communications playbook is filled with strategies and tactics that can be activated during this unprecedented crisis.

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment? We asked her to share her takeaways from her work during this crisis, and here’s what she had to say: PR Daily: How are you changing your messaging during this crisis?

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. billion during this year’s second quarter—which, besides Kraft Heinz, General Electric and Newell Brands—is more than the remaining S&P 500 companies lost within their entire 2018 financial year reporting. When it’s time to share quarterly financial data, make sure you educate consumers about the reasons behind your ups and downs. 5 common change communication blunders.

2014: Year of the data breach

Reputation Us

Communication is crucial throughout any crisis – including data breaches. Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Many organizations look to their IT departments […]. The post 2014: Year of the data breach appeared first on LTPR.

In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. This is an important question for brand managers to consider, particularly those weathering a crisis. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. Although gauging how memory affects brand perception over time—especially how a company responds in a crisis—observing its actions in the immediate aftermath bolsters our understanding.

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4 steps to reduce a hospital social media crisis

PR Daily

Altimeter defines a social media crisis as “a crisis issue that arises in or is amplified by social media and results in negative mainstream media coverage, a change in business processes, or financial loss.” Here are four steps you can take to reduce the risk of a social media crisis. Make sure someone is in charge, and that communication between all parties is easy and seamless. Crisis Communications Health Care PR Social Media

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. When handled the right way, an outstanding crisis response can repair lost trust, diminish skepticism and bolster the organization’s image for what lies ahead. As the chief communications officer of Clover Health, Jason Alderman uses data analytics and machine learning to help talk about health insurance.

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Why you must prepare for crises beyond COVID-19

PR Daily

Never in my almost 40 years of crisis management experience have I ever I have seen an America more prone to erupt in new crises than right now. In that spirit, the following may make you wince – and it may save you a whole lot of stress and financial woe.

How your team’s on-scene crisis coverage boosts your brand

PR Daily

It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate concern. Usually a company shifts into crisis mode when faced with significant accusations, customer harm or financial dire straits. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. The post How your team’s on-scene crisis coverage boosts your brand appeared first on PR Daily.

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Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. ” Financial protection. The post Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis appeared first on PR Daily. Crisis Communications Boy Scouts of America‘Nothing is more important than the safety and protection of children in scouting,’ the organization recently said, despite reports of nearly 8,000 accusations against volunteers.

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Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. The company’s vice president of U.S.

How Wyndham Destinations changed tactics during the COVID-19 crisis

PR Daily

RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. These new partnerships are something the brand can lean on as it navigates its way back post-crisis, and they could be a dynamic part of its strategy long after COVID-19 has faded. Ultimately, we use the same financial metrics that the entire company is measured by when evaluating the success of our partnerships,” he says.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

I work as the communications, events and CSR lead for our company in the U.S., corporate communications/events teams led COVID-19 decision-making regarding travel, event attendance and work-from-home measures, maintaining an employee-first focus. Here’s how Astellas U.S.

How Carnival Cruise Lines Built a Resilient Brand After Crisis


At the 2015 #PRSAICON conference, Senior Vice President and Chief Communications Officer Roger Frizzell along with LDWWgroup partner Mike Flanagan shared the crisis management strategy that improved their brand reputation by 85 percent and increased purchases of Carnival cruises – all in only sixteen months with just earned media – no advertising, executed on behalf of a three-person team. Want more insights on how your brand can combat a crisis?

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Study: 56% of workers ‘dread’ work in the morning

PR Daily

RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. This is all indicative of the brewing mental health crisis that continues to grow amid ongoing COVID-19 loss and uncertainty.

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Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. It’s the New Year and that can only mean one thing: A new intern! Please help us welcome Kevin Gaboury to our team for the winter.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 24 taken from our Crisis Communications Daily newsletter. s recommendation for change communication. Learn the five imperatives of change communication from Levi’s head global head of employee communication. Look for metrics to guide your crisis response.

How isolation could be affecting your employees during the COVID-19 pandemic

PR Daily

Even wearing masks, a crucial behavior in the pandemic, can increase feelings of isolation, as they inhibit our ability to have face-to-face communication even in the same room as others. Crisis Communications Employee Engagement Internal Communications Leadership Communications The Workplac

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Maintaining your Sales Pipeline during a Crisis


While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. We’ve compiled some considerations for maintaining sales during the crisis. Be communicative with internal employees in every department on how they can help accomplish these goals. 5WPR News Crisis Communications Public Relations 5wpr communications insights PR pr strategy strategy

LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association

Reputation Us

DON’T MESS WITH CRISIS. Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations. The post LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association appeared first on LTPR.

Report: 36% of employees would take a huge paycut for better work/life balance

PR Daily

If your company is not willing to extend such substantive, tangible support—in the form of programs that bolster emotional, financial, social and physical well-being—you will struggle to compete, to say the least. New data reaffirms that cash is just a slice in the worker well-being pie.

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. Now is the time to deploy the crisis plan that your credit union has (hopefully!) In a crisis, communication is key.

In defense of the ‘pay for performance’ model

PR Daily

An old way of doing things is landing great stories for clients—and of PR firms being compensated for landing those stories in the media—is making a solid comeback in this crisis. RELATED: Join us for the Business Fluency Boot Camp for Communicators ].

3 principles for messaging during COVID-19

PR Daily

Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Yet in spite of the differences between coronavirus and other challenges, many of the fundamental principles of crisis communications still apply. Keep these key principles in mind as you develop communications amid the outbreak.

How COVID-19 has taught comms pros to lean into their strengths

PR Daily

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others. I never thought coordinating communication with the Indian government would be at the top of our daily agenda—but so it was for several days in late March. We made it through the first stage of the crisis. For FIS, the stakes were high and communications complex. Everything begins with empathetic communications.