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Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. FREE REPORT: COVID-19's Impact on Communications ]. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” You can help them prepare through crisis exercises and drills.

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In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. In the past, most marketers chose to focus on “paid” digital marketing activities to achieve their goals. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. If paid ads are a short term game, then earned media is a long term game.

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. It’s changed PR forever and has forced organizations to take a good hard look at their comms processes. It’s also reaffirmed a lot of the PR staples practitioners were already familiar with, but sometimes struggle to get organizations to appreciate.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Digital Product or Service Launch. Digital Transformation of Sales, Microsoft. USE OF DIGITAL AND SOCIAL MEDIA FOR….

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! Several tech giants are offering their digital workplace resources for free as the COVID-19 outbreak worsens and many organizations are telling their employees to work from home (most recently, Amazon and Microsoft). FREE REPORT: State of PR 2020 ].

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

Savvy communicators smelled some blood in the water and saw an opportunity to gain market share while the big brand was on the defensive. The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

Hello, communicators: Pizza Hut is celebrating this year’s graduates with free pizzas. By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers.

How Can Public Relations Pros Monitor Public Opinion

5W PR

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics.

30 jobs in the PR and marketing world

PR Daily

The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. Based on these criteria, newspaper reporter rated “very poor” in the “project growth” category, “very high” in relation to “stress” and “very poor” regarding “work environment.” RELATED: Take the first step in achieving corporate communications excellence ].

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. The Flack Pack PR podcast, Washington Media Group. USE OF DIGITAL & SOCIAL MEDIA FOR.

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

PR Generalists versus Specialists: which will the future of PR require?

Media Bullseye

Over the past few years, this question—will the PR practice of the future require specialists or generalists—has produced a see-saw of answers. First, it was argued that specialization was definitely the way to go, since modern communications has become more complex, there is a need for specialization. It’s worth taking a moment to step back and define what is being discussed when referring to PR generalists and PR specialists. PR job generalization vs. specialization.

8 questions you always wished you could ask journalists

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal. Gather around as Gregory Galant, co-founder and chief executive of the digital PR and journalism site Muck Rack , expounds on the behavior of the bewildering creature known as the American journalist. Muck Rack has surveyed thousands of journalists; Galant has identified vexing questions that trouble PR pros. All that creates an opening for PR.